Campaign Guide
App Downloads with X Profile Placements
Drive mobile app installs by placing your app icon, screenshots, and download links on trusted X creator profiles.
Campaign Playbook
Follow these steps to maximize your app downloads campaign.
Use your app icon as the avatar placement
An app icon as a creator's avatar creates instant recognition. Every tweet becomes a visual ad for your app, and the circular format matches the icon shape perfectly.
Feature app screenshots in header images
Design headers showing your app's key screens or features. Include the app name and a clear call to download. Use the 1500x500 canvas to show multiple screens side by side.
Link directly to your app store listing
Use bio placements with direct App Store or Google Play links. Use a smart link service to redirect iOS and Android users to the correct store automatically.
Create a demo video for the pinned post
A 30–60 second app walkthrough as a pinned post video drives the highest conversion rates. Show real usage, highlight the key feature, and end with a clear download CTA.
Recommended Surfaces
These placement types work best for app downloads campaigns.
Profile Avatar
Shown inline on every post, reply, quote tweet, and in notification feeds. Visible in search results and follower lists across X.
Learn more →Why it works: App icon as avatar creates high-frequency brand impressions with every tweet.
Bio Section
Displayed on the creator's profile page below their name. The bio link is clickable and appears as a highlighted URL on both desktop and mobile.
Learn more →Why it works: Direct download link in the only clickable surface on the profile.
Pinned Post
Pinned to the top of the creator's profile page, displayed above all other tweets. Visible to every profile visitor on desktop and mobile.
Learn more →Why it works: Video demo or feature highlight with direct download link.
Profile Header
Displayed at the top of every profile visit. Visible on desktop and mobile when anyone views the creator's profile page.
Learn more →Why it works: App screenshots and visual branding for profile visitors.
Budget Planning
Typical budget range:
€100–€800 for a multi-creator install campaign
| Item | Estimated Cost | Notes |
|---|---|---|
| 4 avatar placements (7 days each) | €200–€1,600 | App icon visibility across all tweets |
| 4 bio placements (7 days each) | €150–€900 | Direct download links |
| 2 pinned post placements (3 days each) | €100–€1,000 | App demo videos |
Flexible budgets. Start small with one creator, scale up based on results. No minimum spend required.
Looking for creators for your app downloads campaign?
Browse the marketplace to find verified creators, or list your profile to get discovered by brands.
Frequently Asked Questions
Can I link directly to the App Store or Google Play?
Yes. Bio placements support any URL, including direct app store links. Use a universal smart link to detect the user's device and redirect to the correct store automatically.
How do I track installs from creator placements?
Use deep linking with attribution tools like Adjust, Branch, or AppsFlyer. Create unique tracking links per creator to measure installs, in-app events, and lifetime value per acquisition channel.
What creative works best for driving downloads?
App icon as avatar (for recognition), hero screens in headers (for feature showcase), and short video demos in pinned posts (for conversion). The combination of all three surfaces creates a complete funnel on a single profile.
Should I target tech creators or niche-specific creators?
Niche creators typically drive higher-quality installs with better retention. A fitness app performs better with fitness creators than general tech creators, even if the follower counts are lower.
What's a good cost per install from X placements?
CPI varies widely by niche and creator, but typical ranges are €0.50–€3 per install. Niche creators with highly engaged audiences often deliver lower CPIs than broad-reach creators.
Related Campaign Guides
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Learn more →Ready to start your campaign?
Browse verified creators with transparent pricing. Track everything in real-time with escrow-protected delivery.
No setup fees. No commitments. Pay only for verified placements.