Campaign Guide
Hiring with X Profile Placements
Attract top talent by promoting open roles through X creator profiles that reach your ideal candidate pool.
Campaign Playbook
Follow these steps to maximize your hiring campaign.
Identify creators followed by your target candidates
Software engineers follow dev tool creators. Designers follow design creators. Marketers follow marketing creators. Book creators whose audience matches the role you're hiring for.
Create compelling job pinned posts
Write the pinned post like a tweet, not a job listing. Lead with what makes the role exciting, mention compensation range, and link directly to the application page.
Use headers to showcase company culture
Design header images that show your team, office, or product in action. Hiring-focused headers humanize your company and make the role feel more tangible.
Link to your careers page in the bio
If you're hiring for multiple roles, link to your careers page. For a single critical hire, link directly to that role's application form to reduce friction.
Recommended Surfaces
These placement types work best for hiring campaigns.
Pinned Post
Pinned to the top of the creator's profile page, displayed above all other tweets. Visible to every profile visitor on desktop and mobile.
Learn more →Why it works: Detailed role description with compensation, perks, and direct application link.
Profile Header
Displayed at the top of every profile visit. Visible on desktop and mobile when anyone views the creator's profile page.
Learn more →Why it works: Company culture showcase and employer branding.
Bio Section
Displayed on the creator's profile page below their name. The bio link is clickable and appears as a highlighted URL on both desktop and mobile.
Learn more →Why it works: Direct link to careers page or specific job application.
Budget Planning
Typical budget range:
€50–€500 per role campaign
| Item | Estimated Cost | Notes |
|---|---|---|
| 3 pinned post placements (5 days each) | €90–€800 | Job description and application link |
| 2 header placements (7 days each) | €150–€1,400 | Company culture visuals |
| 2 bio placements (5 days each) | €60–€350 | Careers page link |
Flexible budgets. Start small with one creator, scale up based on results. No minimum spend required.
Looking for creators for your hiring campaign?
Browse the marketplace to find verified creators, or list your profile to get discovered by brands.
Frequently Asked Questions
Is X creator placement effective for recruiting?
Very effective for reaching passive candidates who aren't actively job-searching but would switch for the right opportunity. Creator placements feel like a personal recommendation, not a job ad.
What kind of roles work best with creator-based recruiting?
Knowledge work roles where candidates are active on X: software engineers, designers, product managers, marketers, content creators, data scientists, and startup operators.
Should I include salary in the pinned post?
Yes. Transparency about compensation dramatically increases click-through rates. Posts with salary ranges receive significantly more engagement than those without.
How do I measure recruiting ROI from creator placements?
Track applications per creator using unique UTM parameters. Compare your cost per qualified applicant against other channels (job boards, LinkedIn ads, agencies) to evaluate ROI.
Can I use creator placements for employer branding without a specific open role?
Absolutely. Use header placements for ongoing employer branding — showing your team, culture, and mission — even when you don't have active openings. This builds a talent pipeline for when you do hire.
Related Campaign Guides
Build lasting brand recognition by placing your visual identity across high-follower X creator profiles.
Learn more →SaaS MarketingAcquire new users and reduce CAC by placing your SaaS product in front of highly targeted developer and business audiences on X.
Learn more →Content AmplificationBoost the reach of your blog posts, podcasts, YouTube videos, and other content by leveraging X creator audiences.
Learn more →Ready to start your campaign?
Browse verified creators with transparent pricing. Track everything in real-time with escrow-protected delivery.
No setup fees. No commitments. Pay only for verified placements.