Campaign Guide
Event Promotion with X Profile Placements
Fill seats and drive registrations by promoting your event across X creator profiles in your target community.
Campaign Playbook
Follow these steps to maximize your event promotion campaign.
Start promoting 2–4 weeks before the event
Begin with header placements featuring the event date and branding. This builds awareness before you push for registrations closer to the date.
Book creators who attend or cover similar events
Creators in the event's niche carry more credibility. Their audience is already interested in the topic, making your promotion feel like a natural recommendation.
Layer surfaces as the event approaches
Start with headers (2–4 weeks out), add bio links (1–2 weeks out), then activate pinned posts with registration links in the final week.
Include event details in pinned posts
Date, time, location (or virtual link), key speakers, and a direct registration URL. Pinned posts can include event trailer videos for maximum impact.
Post-event follow-up
Consider a final-day pinned post with highlights or recap content. This extends the event's lifespan and builds anticipation for future editions.
Recommended Surfaces
These placement types work best for event promotion campaigns.
Profile Header
Displayed at the top of every profile visit. Visible on desktop and mobile when anyone views the creator's profile page.
Learn more →Why it works: Large format for event branding, date, and visual identity.
Pinned Post
Pinned to the top of the creator's profile page, displayed above all other tweets. Visible to every profile visitor on desktop and mobile.
Learn more →Why it works: Full event details with registration link and optional video trailer.
Bio Section
Displayed on the creator's profile page below their name. The bio link is clickable and appears as a highlighted URL on both desktop and mobile.
Learn more →Why it works: Clickable registration link visible on every profile visit.
Budget Planning
Typical budget range:
€80–€600 for a 2–4 week promotional campaign
| Item | Estimated Cost | Notes |
|---|---|---|
| 3 header placements (14 days each) | €70–€450 | Early awareness phase |
| 3 pinned post placements (3 days each) | €150–€1,400 | Final push with registration links |
| 2 bio placements (7 days each) | €80–€480 | Persistent clickable registration link |
Flexible budgets. Start small with one creator, scale up based on results. No minimum spend required.
Looking for creators for your event promotion campaign?
Browse the marketplace to find verified creators, or list your profile to get discovered by brands.
Frequently Asked Questions
How early should I start booking creators for event promotion?
Book 3–4 weeks before the event to secure your preferred creators and allow time for creative asset production. Start the actual placements 2—4 weeks out for maximum promotional runway.
Can I track registrations from each creator?
Yes. Use unique UTM parameters or referral codes per creator. This lets you measure which creators drive the most registrations and optimize future event campaigns accordingly.
What if my event is virtual?
Virtual events work just as well. Pinned posts can include a direct join link, and bio placements can host the registration or streaming URL. Global reach from X creators makes virtual events especially well-suited to this format.
Should I book creators in the event's city for in-person events?
Location-based targeting can help, but niche relevance matters more. A tech creator with a global following will drive more relevant registrations for a tech conference than a local creator in an unrelated niche.
Can I update event details mid-campaign?
Yes, coordinate with creators through RentMyX messaging. Bio links and pinned posts can be updated if event details change. Header images require a new upload but can be swapped quickly.
Related Campaign Guides
Build lasting brand recognition by placing your visual identity across high-follower X creator profiles.
Learn more →Content AmplificationBoost the reach of your blog posts, podcasts, YouTube videos, and other content by leveraging X creator audiences.
Learn more →Seasonal CampaignsCapitalize on holidays, seasonal trends, and cultural moments with time-limited X creator placements.
Learn more →Ready to start your campaign?
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